Wednesday 27 July 2011

Creator of Charmin 'Squeeze' campaign dies - AP

John Chervokas, an advertising man and wordsmith who was credited with introducing a toilet paper slogan into popular culture with his "Please Don't Squeeze the Charmin" campaign, has died at age 74. Chervokas, who lived in Briarcliff Manor, died Saturday of a stroke at a Manhattan hospital, said ...


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