Wednesday, 15 June 2011

Comcast's $4.4B Olympian bid a bold online bet - AP

NBC lost more than $200 million the last time it showed the Winter Olympics, and it's bracing for similar losses in London next year. So, plenty of people scoffed when the network bid $4.4 billion — nearly a billion more than runner-up Fox — for the U.S. rights to carry the four games through ...


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